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Our purpose: delivering the tools, clarity, and confidence to allow small nonprofits to own their growth—and their future.
How We Got Here and What We Believe
In 2020, while addressing nonprofit leaders at the Association of National Advertisers, I alerted the audience to something that would change everything—a profound shift in how people connect with causes they care about.
Just as consumers in the commercial world now seek to express their identities and values through their purchasing decisions, donors too desire meaningful connection and authentic alignment with your mission.
Back then, I could only sound the alarm. Today, leading The Small Biz CMO, I can do something about it.
We believe small nonprofits deserve sophisticated marketing intelligence—not simplified platitudes or one-size-fits-all solutions.
Having owned four small businesses since 1994 and my early career in nonprofit development offices, I know the weight you carry—the responsibility to your mission, your community, and the people whose lives depend on your success. I know what it feels like to stretch every dollar while competing against organizations with vastly larger resources.
That's exactly why The Small Biz CMO was founded: to help small businesses compete against larger organizations by leveraging their unique capabilities. When I realized this same philosophy could transform the nonprofit landscape, the pivot was immediate and personal.
Nonprofits aren't just another market segment to us—you are forces for good who have been overlooked far too long.
Too many mission-driven organizations find themselves trapped in dependency relationships with agencies and consultants whose business models thrive on billable hours and ongoing retainers. They're not incentivized to build your capabilities—they profit from your continued reliance.
We reject that model entirely.
We built our business around marketing as a product—a one-time investment that transfers knowledge and capability directly to you. Every dollar you save on endless consulting fees returns to where it belongs: your programs, your mission, and the communities you serve.
To every nonprofit leader reading this—you are seen, you are valued, and you are not alone in this fight. Your dedication inspires us. Your impact drives us. Your success is our success.
Together, let's rewrite the rules so small nonprofits can rise above the noise, resonate with your ideal supporters, and realize your full potential.
Thank you for the opportunity to serve you.
— Franklin Parrish, Founder, Chief Marketing and Growth Officer, The Small Biz CMO
We combine data-driven insights with clear, objective methodologies to ensure every marketing decision is based on what truly moves the needle for your mission—no black boxes, no guesswork, just measurable results you can trust.
We transfer cutting-edge marketing knowledge directly to you—no retainers, no recurring fees—so you build lasting independence and control over your growth strategy.
We honor your values and integrity by crafting authentic donor engagement strategies that deepen connections and fuel sustainable growth while honoring what makes your organization special.
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