Explore the FREE Nonprofit Blueprint—Unlock donor growth insights. All yours, no email required.
Customized Solutions for Small Nonprofits

Comprehensive guides to sustainable growth. Yours forever. No strings.

The BrandPilot™ Blueprints deliver step-by-step growth strategies tailored for your nonprofit’s unique mission, supporters, and goals. Each Blueprint includes precise donor segmentation, multi-channel messaging guidance, and action plans for revenue diversification—so you don’t have to guess what will move the needle.

With BrandPilot™, you gain not just a strategy document, but a permanent roadmap you and your team can use, adapt, and own outright—no ongoing subscriptions, no consultant dependency. Build lasting marketing capacity while accelerating sustainable, board-approved growth.

Group of concert goers meant to symbolize supporters of a cause
The BrandPilot™ Blueprint

From dependency to mastery—take control of your organization's growth.

The BrandPilot™ Blueprint combines deep marketing expertise, AI-powered research, and predictive analytics to build a truly custom strategic plan—one grounded in your organization’s unique strengths and competitive environment. This is more than a set of recommendations: it’s a guidebook you own forever, designed to outmaneuver your competitors and guide sustainable growth for years to come.

Best of all, you own the playbook. Our mission is to free small nonprofits from the cycle of consultant dependency—giving you the power to lead, partner, or build in-house with confidence. With BrandPilot™, you’ll have the strategic clarity and independence that others can’t offer or take away.

Changing the Game with a Different Business Model

Buy it once. Own it forever.

Quick Read: Marketing as a product, not a service.

The BrandPilot™ Blueprint redefines nonprofit marketing by delivering a true product, not an endless service. With each Blueprint, you receive a complete, organization-specific playbook—custom strategies, actionable plans, and proprietary audience insights—that your team owns outright. There are no hidden backdoors, retainers, or consultant lock-ins: it’s a full transfer of intellectual property, crafted to put knowledge and control in your hands from day one.

This model means you’re never dependent on billable hours or monthly contracts to move your mission forward.
While select support is included to help you implement and adapt your Blueprint, our goal is your long-term independence—not perpetual agency reliance. With BrandPilot™, you can choose when to consult with outside partners, but you’ll always steer your own path—confident, equipped, and in charge of your organization’s growth trajectory.

Deeper Dive: How you can use your Blueprint with an agency

(Click/tap to open)

The BrandPilot™ Blueprint gives you a new seat at the table with your fundraising consultant or agency. Instead of relying solely on agency expertise, you’ll come prepared with deep, data-driven insights about your own donor base—often surpassing what outside partners might know themselves. This shift lets you participate as a true strategic equal, asking sharper questions, challenging assumptions, and ensuring your agency’s creative and outreach work aligns with what will genuinely move your supporters.

Armed with this new intelligence, you’ll set more relevant KPIs and hold your agency accountable for what really matters—conversions, retention, and segmented growth instead of just clicks or impressions. Plus, with a granular view of your target audience, you can allocate your budget to the highest-impact channels and campaigns, eliminating wasted spend and guesswork. Whether you choose to enhance, refine, or eventually evolve your agency relationship, the Blueprint makes you the smartest, most empowered client in the room.

BrandPilot™ Blueprints for Nonprofits

Get enterprise strategy without enterprise budgets.

Quick read: Why this is HUGE

Brand-grade intelligence, minus the retainer or the fees. BrandPilot™ Blueprint hands you an end-to-end marketing playbook for one flat price—no ongoing fees.

Four tiers, one goal: fit your budget and stage.
From the $4,995 Explorer to the $22,995 Ruler, you only pay for the depth you need. And no matter which tier you choose, each comes with our Brand Core Segmentation Engine™ insights so you'll know your high-value psychological targets.

Knowledge transfer, not dependency. YOU OWN the frameworks, implement on your timeline, and keep the value for years.

(Click/tap to open)

Most consulting models keep you paying for access. BrandPilot™ eliminates that dynamic by packaging our entire strategic brain trust into a product YOU OWN. The psychographic donor insights, archetypal positioning, and channel roadmaps stay relevant 3–5 years—long enough to fuel multiple fundraising cycles and upskill your team in the process.

Choose the tier that matches your momentum: Explorer ($4,995) delivers core positioning and audience insights for emerging causes; Creator ($11,995) layers in competitive intel and content frameworks; Hero ($14,995) adds omni-channel strategy and measurement tools; Ruler ($22,995) unlocks AI-powered reputation management and sector leadership guidance.

Whichever path you take, the outcome is the same—enterprise-level clarity without the agency burn rate.

(Click/tap to open)

Get strategic clarity without strategic complexity—perfect for teams who need to know exactly where to focus their limited time and budget.

The Explorer Blueprint ($4,995) is purpose-built for nonprofits at the beginning of their strategic journey, or those eager to establish a stronger foundation for sustainable growth. Whether you’re launching a new program, embarking on a rebrand, or seeking to clarify your competitive edge, this entry-level package delivers expert guidance and hands-on analysis—without the high risk or complexity of traditional consulting.

Key elements tailored for nonprofit success include:

  • Brand Attribute Analysis: We’ll conduct a deep dive into your organization’s core strengths, values, and mission—helping you clarify what uniquely positions your nonprofit to inspire donors, volunteers, and community partners.
  • Target Audience Insights: Receive 2-3 detailed donor or supporter personas, developed using demographic, psychographic, and behavioral research. Understand the motivations that drive your community’s engagement so you can reach those most likely to champion your cause.
  • Value Proposition and Audience-Based Brand Positioning: Align your mission and messaging with your audience’s needs, emotional motivations, and core values. This ensures every campaign and communication resonates at a deeper, more authentic level.
  • Competitive Landscape Analysis: Gain a clear overview of 2-3 peer or “competitor” nonprofits—what they’re doing, how they’re positioning themselves, and how potential supporters see them. We’ll identify where your nonprofit can stand out in a crowded landscape.
  • Differentiation and Competitive Advantage: Uncover the attributes—be it programming, story, leadership, or approach—that truly separate your organization from others, and learn to communicate those differences compellingly.
  • Strategic Roadmap: Get actionable, high-level marketing and engagement recommendations, customized for your nonprofit’s current reality and aspirations. Walk away with a practical roadmap for growth, partnership, and impact.
  • Content Marketing Guidance: Discover content themes and messaging ideas designed to support your fundraising, awareness, and community-building goals—making every communication more strategic.

The Explorer Blueprint also includes a 30-minute video consultation to review findings and answer your questions, plus 14 days of email support for advice as you move forward.

This is an ideal, low-risk way for nonprofits in the concept or growth stage to jumpstart their strategy—with all the expert clarity you need and none of the heavy overhead.

Leverage the Explorer Blueprint to build the strategic foundation your mission deserves, so you can focus on what matters most: creating real change for your cause and community.

(Click/tap to open)

Scale your impact with systematic content frameworks that turn one good idea into months of coordinated engagement across your key channels and donor segments.

The Creator Blueprint ($11,995) is designed for nonprofits ready to build on a solid foundation and proactively scale their mission, visibility, and community engagement. This comprehensive package includes everything in the Explorer Blueprint, but goes significantly further—delivering advanced strategy, extended planning, and hands-on support for organizations looking to lead rather than follow.

With the Creator Blueprint, you receive:

  • Expanded Competitive Analysis: A deep dive into 3–5 peer organizations, providing detailed competitor profiles and side-by-side comparison. Learn exactly how you stand in the landscape, what others are doing, and how you can uniquely position your cause for maximum impact.
  • In-Depth Content Strategy and Calendar: Receive content themes anchored in your nonprofit’s core brand attributes and archetypes, along with clear recommendations for channels and formats that resonate. You’ll get a practical, plug-and-play content calendar mapped across four periods (quarterly, monthly, or by campaign)—ensuring you always know what to share, when, and why.
  • Complex Personas: Get deeper donor insights with advanced psychographic, behavioral, and values-driven profiles of your high-value supporter segments. Unlock deeper understanding of who your ideal contributors and advocates are.
  • Brand Storytelling Framework and Messaging Architecture: Craft a compelling narrative across touchpoints with a detailed framework for messaging. This ensures storytelling consistency and clarity—vital for securing grants, engaging volunteers, and inspiring donors in a competitive marketplace.
  • Brand Personality Study: Refine your nonprofit’s voice and approach with expert guidance on tone, style, and personality traits that will foster emotional connection with your audiences.
  • Consumer (Donor/Supporter) Demand Trend Analysis: Identify and anticipate shifts in giving and advocacy patterns. Get data-driven insight on where philanthropic passion is moving, and strategies for your organization to capitalize on emerging opportunities.
  • Product and Service Development Strategy: Receive actionable ideas and market-fit recommendations for innovative programs, campaigns, or service models—custom shaped to your audience research and current sector trends.
  • Enhanced Support: Beyond the Explorer’s 30-minute review and 14 days of email support, you’ll also benefit from a dedicated 30-minute live strategy consultation and 30 days of priority email access to our experts.

Who is the Creator Blueprint built for?
This is the ideal solution for nonprofits wanting more than foundational advice—organizations ready to lead conversations, shape donor experience, and grow through data-driven content and purposeful innovation. If you want to unite your team around a holistic, actionable plan, ensure every message and touchpoint is on-brand, and push your mission into its bold next chapter, the Creator Blueprint is your roadmap.

Gain the clarity, tools, and confidence to move from ideas to action—and position your nonprofit at the forefront of the causes that matter most.

(Click/tap to open)

Orchestrate sophisticated campaigns that work together seamlessly, with the measurement tools and crisis frameworks to handle whatever comes next.

The Hero Blueprint ($14,995) is our comprehensive strategy and marketing solution for established nonprofits poised for transformative growth, deeper influence, and expanded reach. Building on the strong foundation of the Creator Blueprint, the Hero level equips your organization with advanced, data-driven insights and implementation support—giving you the same marketing playbook Fortune 500s use to dominate their space, but purpose-built for values-driven missions.

With the Hero Blueprint, nonprofits receive:

  • Enhanced Competitive Analysis: In-depth profiles and strategic analysis of 5–7 peer organizations or cause-area competitors—including tactics, messaging, positioning, and market share benchmarks. Uncover how your nonprofit can strategically differentiate and lead.
  • Expanded Content Calendar: An actionable, multi-platform content roadmap with themes, key topics, recommended formats for each channel (Web, social, email, events), and expert scheduling—mapped across six time periods (quarterly, monthly, or campaign). Never scramble for what to post again; maximize visibility and supporter engagement all year.
  • SEO/SEM Strategies: Guidance for increasing visibility in search—including branded (your name and signature programs), non-branded, and conquesting (outperforming competitive campaigns) search terms. Drive more mission-aligned traffic to your programs, campaigns, and giving pages.
  • Influencer, Affiliate and Event Marketing: Expert analysis and activation plans for partnerships beyond your owned list—including influencer and ambassador campaigns, affiliate collaborations, and event-driven strategies to connect with new audiences and amplify your story in creative ways.
  • Thought Leadership Strategy: Frameworks and content plans for raising your nonprofit’s profile—from executive voice platforms to issue-based thought leadership content and media placements. Establish your organization as the go-to expert in your field.
  • Market Trend Analysis: Ongoing, proactive monitoring of both donor/supporter trends and sector competitor movements—so you always see emerging risks and opportunities before they disrupt your mission.
  • Extended, Hands-On Support: You receive two 45-minute strategy consultations (ideal for board presentations, leadership discussions, or department training), plus 60 days of phone and email support during implementation—ensuring expert guidance at every step.

Who should choose the Hero Blueprint?
This blueprint is best for nonprofits with established programming, clear ambitions to lead their sector, and the internal readiness to act on advanced guidance. If you want to accelerate your growth, increase visibility across new channels, deepen donor and partner trust, and measure your impact with the same power as sector leaders, the Hero Blueprint delivers.

The Hero Blueprint is your full-spectrum, omni-channel strategy engine—supporting your organization to inspire, engage, and expand its audience for years to come. Move from operational competence to sector leadership, and shape the future of your cause with confidence.

(Click/tap to open)

Dominate your cause category with thought leadership positioning and market expansion strategies that establish long-lasting competitive advantage.

The Ruler Blueprint ($22,995) is the ultimate solution for nonprofits committed to sector leadership, resilience, and visionary growth. Designed for organizations seeking more than excellence—those determined to shape the future of their cause—this package provides the most advanced suite of market intelligence, communications, strategic planning, and support available. Building on the Hero Blueprint, the Ruler Blueprint delivers everything in the previous tiers, plus pioneering tools and analysis previously out of reach for most mission-driven organizations.

Nonprofits receive:

  • Competitive Intelligence Report: Go beyond standard analysis. Benchmark your initiatives and strategies against 7–10 leading nonprofits, tracking both marketing tactics and long-range positioning. Understand not just what competitors are doing, but how you can outperform and stay two steps ahead.
  • Industry Trend Analysis powered by AI: Leverage cutting-edge artificial intelligence to identify shifting sector dynamics, emerging donor and societal trends, and hidden market gaps. Receive concrete, forward-looking recommendations—so you capitalize on opportunity, not just react to change.
  • Communications and PR Strategies: Receive robust frameworks for media relations, crisis communications, and newsjacking (leveraging current events to raise visibility), empowering your organization to lead public dialogue and manage reputation in fast-changing news cycles.
  • 12-Phase Content Calendar: Never struggle to plan communications again. Detailed content topics, types, and deployment strategies for a full year, designed for easy implementation by teams large or small.
  • Sponsorship and Corporate Citizenship Strategies: Identify and approach the right brand partners for funding, in-kind support, and amplified awareness. Build alliances that benefit your nonprofit and enhance your brand equity.
  • Market Positioning Map: Gain visual clarity on your nonprofit’s place in the mission landscape with a tailored, data-driven market map. Spot white-space opportunities and claim the differentiators that will define your future.
  • Premium Support: This robust partnership goes beyond delivery. You receive two 60-minute, in-depth strategy consultations, plus 90 days of priority email and phone access for follow-up advice and troubleshooting. A 90-day check-in ensures your plan is working—and evolving as your organization and environment change.

Who should choose the Ruler Blueprint?
Perfect for established nonprofits with ambitious growth, major fundraising, or sector leadership goals—those facing disruptive shifts, fierce competition, or complex stakeholder environments. If you’re seeking to future-proof your organization, outmaneuver traditional and new sector entrants, and communicate with authority, the Ruler Blueprint will deliver the intelligence, strategy, and hands-on counsel to make it happen.

With the Ruler Blueprint, your nonprofit becomes not just a participant—but a pacesetter. Stay ahead of sector trends, forge high-value partnerships, and build a powerhouse brand that defines its own trajectory. This is transformational marketing leadership reimagined for the causes that matter most.

See the blueprint in action
Download the complete Hero Non-Profit Growth Blueprinttotally free, no email required. Explore a real, end-to-end plan that maps donor psychology, crafts mission-aligned campaigns, and models revenue scenarios so you can picture what’s possible for your organization.

Skim, read, study it—and when you're ready to take your organization into the future of donor marketing and engagement, contact us for a custom plan of your own.

Get our FREE in-depth sample Blueprint and see the future of nonprofit brand marketing for yourself.

Let's talk

Have a question or a situation that the site didn't answer? Send us a note.

Thanks, we will be in touch soon.
Uh oh, something messed up. Try refreshing the page and submitting again.